Launch & Grow Your Business: Oct. 18 - Dec. 6
Launch & Grow Your Business This course will teach you how to start and grow your business. During seven sessions, participants will learn how to manage, market and finance their businesses, with a focus on writing a business plan. Participants will also enjoy networking with other people who are starting or running businesses. Session One: Planning (Oct. 18) What is an entrepreneur? What does it mean to be a business owner? Feasibility and business planning. Key components of a business plan, leadership and business ethics. Session Two: Products & Services (Oct. 25) Products/Services, Price, Distribution/Place, Features versus Benefits, USP, Competitive Matrix Session Three: Marketing I (Nov. 1) Industry, Customer, competition, SWOT Analysis Session Four: Marketing II (Nov. 8) Components of marketing strategy, including in-depth look at social media marketing, budget Session Five: Financial Planning I (Nov. 15) Understanding Financial Statements, Recordkeeping, Chart of Accounts, Financial Ratios. Session Six: Financial Planning II (Nov. 29) Cash flow projection—in the computer lab, Financing options, 5 “C”s of Lending Session Seven: Growth (Dec. 6) Human Resource Management, Contractor vs. Employee, Growing Your Business and Group Presentations. * Please note we will not have class on Nov. 22 due to Thanksgiving!